Current situation on the market: point to point process optimization is done, continuous process improvement is taking place. Analyzing, documenting and continuous improvement of processes, is now „state of the art job“ of each successful company. Due to process improvements the high potential / value of excellent data quality is getting into focus of successful companies today!  KPI systems for the corporate capital „Data Quality“ are going to be developed – for quality and cash benchmark! Correct customer information is one of the key factors for the company success!